I’m a Big Deal, RU?
Plymouth Rock Assurance Campaign


Project Description

This was a 3-part event from Plymouth Rock Assurance that took place at Rutgers University home football games. The events consisted of a booth at the tailgating area of the stadium. There was a tent, custom plink game board, t-shirts, a  face cut out photo-op and various other giveaways. The purpose of the event was to raise awareness about the brand and its distracted driving campaign as well as encouraging people to request auto insurance quotes.