The Other Place

The Other Place

  The Other Place     Project Description This is a poster, facebook page and postcard designed to promote the play, The Other Place, by Sharr White, as staged by Chimera Productions....
New York Yankees Pinstripe Perks Program

New York Yankees Pinstripe Perks Program

  New York Yankees Sponsorship   Project Description This project is a new partnership between Plymouth Rock Assurance and the New York Yankees, for which I am the lead designer. The campaign includes several points of signage inside iconic Yankee Stadium as well as print and display ads to advertise the program, a heavy social media presence and a host of printed to collateral for distribution to our agents and customers. I also contributed to the art direction and editing for video and photo shoots with our player spokesperson, Yankee pitcher, Luis Severino....
Prudential Center Partnership

Prudential Center Partnership

Prudential Center Partnership Project Description This project is a new partnership between Plymouth Rock Assurance, the Prudential Center and the New Jersey Devils. The campaign includes arena signage on the largest indoor scoreboard in the world, upper LED rings and on the concourse, as well as a variety of print pieces and digital media to advertise the...
Customer Personas

Customer Personas

Customer Personas   Project Description This project is a study of Plymouth Rock Assurance’s customer profiles. It is an effort to help our salespeople understand the lifestyles, research and shopping habits of those who may purchase our insurance so that we can connect to them on a deeper...
Teachers’ Lounge

Teachers’ Lounge

Teachers’ Lounge – nj-teachers.com Project Description The Teachers’ Lounge is a new venture from Teachers’ Insurance Plan of NJ. Destined to be a social site for the educational community of New Jersey, teachers can find news, resources, events and other useful information to help inside and outside of the classroom. Included are the different color ways of the logo, a stand-up banner used for events and a recent version of the...